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October 27, 2022
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Alpha Palace Limited (the company) was formed to innovate the world of fashion and inspire other people in the community to become business owners.
The brand was made to put a footprint in the market and empower more creatives and entrepreneurs.
Alpha Palace Ltd is a London online fashion brand and sprung about from the idea of identity.
This lead us to form our own concept of family. Family is about self-belief in each other and your community. We believe it is crucial to be able to establish your roots. The Lineage of the Alpha Lion is royal and cultural. We aim to display this through our art work and afrocentric designs.
“The Alpha Lion is a symbol of protection. A guardian, who provides and perseveres through the most difficult circumstances. Courageous and bold, nothing can stop him.”
When you see Her you see me.
The Alpha Queen is a symbol of love & nurture. A leader who is elegant & wise. Beware, she has a fierce side to Her.
About the creators
Kristin Shury – CEO and Founder of Alpha Palace Limited
I emerged with the Alpha Palace brand from the concept of family. Family represents strength, unity and togetherness. I looked at five strong characteristics within myself and used the Alpha Lion to symbolise this: “The Alpha Lion is a symbol of protection. A guardian, who provides and perseveres through the most difficult circumstances. Courageous and bold, nothing can stop him.”
I have a professional background in Law and a passion for fashion, business, film and drama. My creative eye is what drives me to set a legacy for other creatives and future generations. I also have a strong knowledge in my ancestral history and wish to incorporate both Khyentse’ and I culture in this brand.
Welcome to the Alpha Palace Dynasty, we look forward to sharing our journey with you.
Khyentse Ze Lin Lee – Co-director of Alpha Palace Limited
Fueled by a dedication to show the world the meaning of Inner Strength, Loyalty, and Ferocity, Khyentse protects his circle fiercely. That is what drew Khyentse to what Alpha Palace represents: A guardian, who provides and perseveres through the most difficult circumstances.
With a passion for Digital Marketing, Media, and Filmmaking, Khyentse is determined to discover all the different dots that connect people within and across cultures. With an eye for creative and engaging content, a strong inclination towards spirituality and wellness, and a deep respect for ancestral roots, Khyentse is a firm advocate of elevating the world to become a place where all can feel welcome and appreciated.
You may try to quench his fire but he will only come back burning brighter.
